The ultimate goal of establishing an e-commerce website for your business is to increase revenues. As an entrepreneur, you want to reach more clients that are not easier to inform about your venture physically. These and other reasons make you pay for a web designer to develop a web page that is go-to for every customer.
However, can you tell whether your site is useful or not? Is the site contributing to your business profit or just increasing your cost? Most entrepreneurs do not know the best ways or measures to determine the effectiveness of their online shop. If you fall into that category, this article is your solution. Here are the aspects of using to determine the effectiveness of your e-commerce website.
a) Conversion rate of your visitors
A central point of concern for any website owner is the number of visitors viewing your page. Considerable traffic of your site is an indication of the relevance of the information contained there. However, online store site relevance does not depend on the number of visitors received. Instead, it is effectiveness rests on the ability to turn those visitors into leads.
Even if your site receives a thousand and one visitors with zero conversion rates, it is not effective. Hence, the conversion rate of your visitors is an essential measure of your e-commerce site effectiveness.
b) Email subscribers engagements
Email subscription is one of the essential tools in enhancing your online marketing. As a webpreneur, email subscriptions help you in running online marketing campaigns and informing your clients about new products or services you are introducing in your online store. However, having a million subscribers is not a surety that you will make comparable sales.
The effectiveness of your site rests on the level of engagements you have with your subscribers. As such, you need to put in place tools to assess your email engagements and conversion rates. With this, you can know the number of subscribers who opened your emails and how many converted into leads.
c) Source of your traffic
While as your site may be receiving high traffics, it is essential to know their source. This information is vital for making your decision on the best way to capitalize those sources and which marketing channels to use. For instance, if you operate online ads, you need to assess whether they are effective to your e-commerce website or not.
Also, this information will show you the time a visitor spends on your site and whether they convert to leads. With this, you will get a chance to come up with effective strategies that will maximize your traffic. Furthermore, you will know which sources to drop and the ones to concentrate on.
d) The rate of cart abandonment
Of course, there are several reasons customers abandon carts. However, the most common cause for this practice can be due to ambiguity in processing their transactions. Also, the shipment and return policies in your site may be unclear or not available making customers fear to click the purchase processing button.
In this regard, you need to check on the rate of cart abandonment and the reason behind it. Otherwise, it is very disappointing when you woo customers but unable to earn a sale from them. Thus, for your e-commerce website to be effective, it must reduce the rate of cart abandonment through providing secure transaction processing and clear shipping policies.
As a webpreneur running an online store site, it is essential to assess its effectiveness. The above, measures are the aspects to consider determining if your e-commerce websites are effective. Critical assessment of these areas can help you to make a crucial decision on the way forward if your sites are not effective.
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