2. Logos That Attract Attention
Created from the French term “trompe l’oeil” which means deceive the eye, this logo trend is all about attracting attention. Allow us to explain.
When going through ideas, playing with visual elements keeps your interest in design alive, right? Well, this practice, professional designers are using to stimulate their creativity. Also, this is a trend that will certainly dominate logo design.
Playing with perspective allows you to use your imagination and change what is considered appropriate in logo design, in a cool way.
EdgeBoard is the perfect example of this logo trend. This is a company that specialized in chopping boards.
3. Intense Color
One of the best methods for a logo to help businesses shape professional and authentic relationships is storytelling but through color.
Believe it or not, it doesn’t take an expert in logo designing or color therapy to really understand that red color evokes desire and passion. When a business’s story relies on color to express its identity, this trend may become complicated.
At that point, it all depends on whether the right color is used.
Choosing the right color helps businesses communicate with their customers more effectively. So, instead of using random colors, in 2019, the meaning of color is crucial.
Today, we are seeing companies focus more on using intense colors and conveying a message with each decision.
When using a free logo maker, choose colors that will make your brand stand out with its own happy palette.
4. Focus on Minimalism
One of the most familiar logo design trends is minimalism. As a matter of fact, minimalism today is not considered as a trend anymore but as a necessity.
As logo designers continue to explore the art of stripping design, they are evolving the trend by focusing on more abstract concepts.
Minimalism is all about less details, less style, less shapes. It gives enough to create an interest, without complicating things. If you want to share a clear message, the minimal logo is the way to do it.
Here is how Kanue Productions adapted to this trend.